THE BETTER LIFE CO.
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It's Great To Meet You!

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My name is Joe and I specialize in helping people rewire their mindset for success. I believe that each of us has the potential to create the change we want to see in ourselves and far too often we get stuck feeling like we can’t. 

For over 20 years I have dedicated my career to mentoring those wanting to live a Better Life. Whether it was career setbacks, interpersonal relationship issues, massive weight loss, past family trauma, or coming out of the closet; I have real life experience that I want to use to help people.

During the 2020 quarantines I decided to tackle some additional learning on how create a business with all I've learned in my life.

I employ a number of traditional and new coaching methodologies backed with a positive and encouraging attitude. Together with me you can expect to get crystal clear about your goals, discover the root cause of what's stopping you, and feel confident, empowered, and fulfilled as you develop a true action path towards a better life.

It Didn't Start Off Easy...

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In 'Catholic' high school I was overweight and gay, which made me an easy target for bullying and I put up with it on a daily basis. I didn't go to school with these kids like some of them had through grades seven to nine. I was dealing with issues of abuse until I was 19 and I had bad relationships with my brothers because I took much of my anger out on them. I stayed in the closet for my entire 3 years of high school and even kept a pretend girlfriend to prevent some of the bullying. I tried as hard as I could to graduate high school, to be done that portion of my life but even after high school, I spent my young adult life working the wrong jobs and meeting the wrong people; all leading me down a path I wasn't happy with
I faced physical abuse from a young age which later led to anger issues. I took that anger out in many unhealthy ways including bullying people around me and over-eating. I would attend family events and aunties or uncles would make comments about my weight and suggest I should lose weight — I was 12. Mom always used to tell me “just ignore the comments”, but it haunted me for years and I was always angry about it. After eventually becoming more overweight and coming to terms with my sexuality at the same time, my confidence took a toll. I was attracted to some of my older male cousins (hormones . . .) and was terrified to attend family events because I was scared someone would find out.  My parents took me to see a psychiatrist who specialized in children and recommended that I go into an anger management program. It was an on-site program so I didn't attend 'real school' while this program took place. I made friends with the people in the program but we couldn't stay in touch because we weren't allowed to trade contact information. Once the program was completed, we all moved on.
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By the age of 22, I was classified as morbidly obese and weighed over 440lbs. I started meeting with strangers off hook-up apps and frequently mistook shared traumas for a sound basis to start a relationship. I ended up eventually dating someone thinking he would make me happy. If I focused on him hard enough, my life would just fall into place. Nothing could have been further from the truth. We fought over some silly things and in the end, I found myself having to negotiate myself into the relationship time and time again. Eventually, I turned to drugs to help cope and help deal with the hand I'd been dealt. Thinking I had to do something to help him love me more . . . we got married. About a year after getting married, I discovered that my husband was into some really kinky — and illegal — stuff. It was the morning of April 19, 2018, when the police kicked down my front door and I realized that something in my life had to change.

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I was clinging to a life that wasn't working because I had a belief system in place that was telling me all the wrong things and steering me in all the wrong directions. After some extreme self-honesty and 18 months of intense psychotherapy, I'm feeling revived and like a whole new person. I have taken control of my weight and to date have lost over 150lbs. I have mended relationships with all my family members and we now have wonderful relationships.
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At the heart of my past is anguish and defeat but by the present moment is much brighter and has me feeling inspired. For me, the only way I could get my mind off MY life was to look at someone else's life. By helping others, I was able to help myself. By learning to have compassion for myself I was able to have compassion for others. In learning to forgive myself for my past mistakes I was able to learn to forgive my past abusers. They are not their mistakes nor am I my mistakes.
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  • 1:1 Coaching
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